Greenwashing. Lots of companies are accused of it. Some deserve it, but not all. Don't get beat up by the media, environmental groups or others because the communication about your environmental efforts aren't working right. Having a clear understanding of the audiences who will be learning about your efforts and how they may react to your communications is critical to effective marketing.Steve Offutt has been working in the environmental field for almost 20 years on a wide array of marketing initiatives. He can help you understand how to couch your messaging for minimum criticism and maximum impact.
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